How to Build Attendee Personas for Your Event Event audiences are like buyers; you must know them well if you want to make an impact.
The challenge to captivate attendees and provide Event attendees motivations best attendee experience possible has never been greater. Decreasing attention spans and intensified competition combine with heightened attendee demands for an unforgettable experience; as event organizers, we have our hands full trying to create memorable and seamless experiences.
With all these attendee expectations, the pressure is on to make sure our events are educational, meaningful, motivational, interesting, and above all, on budget. Event attendees motivations leads us to event experience design - an event planner's best friend. Event experience design helps us achieve all of this at once.
It provides us with the tools to guide our attendees on a rewarding journey that accomplishes their and our goals. Event experience design helps create a common vision to guide event design and execution, and carry your desired event narrative throughout the entire attendee journey.
What is Event Experience Design? Event experience design is about intentionally designing an event experience that addresses the motivations of your key attendee personas.
It applies throughout the entire event lifecycle, from pre-event to post-event.
The concept is a natural extension to our responsibilities as event planners. We are by our very nature the designers of experiences. By understanding the character, needs, and desires of our key attendee personas, we gain powerful knowledge that guides our event creation, from beginning to end.
But if we do design intentionally, we increase the opportunity of success for our events. Just as attendee expectations are dynamic and constantly evolving, we also need to keep up-to-date on tactics that engage attendees before, during and after our events.
Before diving into actual tactics, we must understand what our attendees want to gain from the overall event experience, i. This approach takes into account their psychological, cognitive, emotional, social and environmental requirements, and the relationship between all of these factors, as described in the popular book Strategic Event Creation.
Consider This - How do attendees want to be perceived by their peers and colleagues, and how does our event design enable this?
For example, happiness, stress, anxiety, euphoria, sadness, fear, etc. This involves drawing on all previous factors and understanding how attendees are affected by other attendees and vice versa.
Consider This - What is the relationship attendees have with one another, what relationship do they want, and how does this relate back to the aforementioned psychological, cognitive and emotional factors?
How can we enable opportunities for interaction that will help develop or enhance these relationships? This involves understanding the physical space and requirements of the event.
Consider This - How does the space and place affect the other four factors? Can any environmental factors be used to help achieve the desirable psychological, cognitive, emotional and social outcomes?
Think of attendees as our customers. Also, keep in mind that a happy customer attendee is often a returning customer returning attendee. Ensuring our events are memorable for the right reasons and keeping guests happy will keep them coming back to your next event.
Attendees are smart and becoming more demanding and particular in having their needs met as quickly and easily as possible. Why go to an event where the registration process is painstakingly slow or booking a hotel makes them want to pull their hair out, when another competing event takes advantage of event technology that creates a seamless and personalized pre-attendee experience?
Personalized experiences are a hot topic these days. Certain types of businesses have become very skilled at delivering personalized service, such as those within the retail and hospitality sectors.
And considering that as event planners we work within the hospitality sector, providing personalized experiences should be a top priority for us in order to stay competitive and exceed attendee expectations. And how do we know which opportunities will have the biggest impact?
This is where experience mapping, also referred to as attendee journey mapping, becomes an essential tool in our event planning toolkit. Nor does it end when an attendee leaves the event.
The attendee experience may actually start weeks — maybe even months — earlier, or if they are a returning attendee, their experience may even be a continuation from the previous event. The attendee experience starts as soon as our attendees learn about our event, or decide to participate.
It continues when they board the plane, rent a car at the airport, and check into the hotel.
|Event Experience Design: The New Way to Craft Winning Attendee Experiences in||How to Identify Qualified Leads During Your Event Event marketing can be a powerful communication asset for companies and businesses. Corporations or institutions plan events for different purposes.|
|What does this mean?||One hundred nine surveys were collected, and factor analysis was used to group 10 individual motivators into 3 factors.|
|Motivations, Inc Instructors Roster - Instructors | Online Registration by Cvent||May Abstract This research intends to capture the underlying motivations for the decision of conference attendees to participate in an international conference.|
|How to Map Your Attendees' Needs||What does this mean?|
|How to Build Attendee Personas for Your Event||One hundred nine surveys were collected, and factor analysis was used to group 10 individual motivators into 3 factors.|
It comes to life as they walk into the lobby, review our materials, and begin to interact with other attendees and speakers. And the event experience lasts far beyond those onsite touchpoints.
This could and in many cases, should be an experience that spans months or even years! As event planners, it is vital that we understand this entire, comprehensive journey, because every touchpoint along that journey is an opportunity for us to make a difference.
We need to look above and beyond the event itself to consider the entire journey, and deliberately design compelling experiences that consider all the dimensions to an attendee experience.A Study of Attendees’ Motivations: Oxford Film Festival Taylor Thomas Young Hoon Kim* Abstract.
The purpose of this study was to explore the motivations of attendees at the Oxford Film Festival, held in Oxford, MS. The findings showed that attendees were motivated by a variety of factors which were associated with the focus on the different elements incorporated in the theme of the festival — a synergy of wine, travel and special event.
‘An examination of event motivations: An analysis of wine festival attendees’ motivations: A synergy of.
Analysis of festival motivations also helps event managers to better position their festivals (Scott, ). PURPOSES OF THE STUDY By understanding what drives and motivates participation, the festival management could probably gain better insight into a strategy to maintain attendees and to drew new ones to the festival (Van Zyl, ).
Event marketing can be a powerful communication asset for companies and businesses.
As event professionals, it’s our responsibility to learn leverage the potential of this type of event and help our clients increase the impact of their brand. Event Attendee’s Motivations and Decision Making Attendee motivation is an extremely important and studied field of event research; however a fixed understanding of specific motives is yet to be defined.
Event Attendee’s Motivations and Decision Making Attendee motivation is an extremely important and studied field of event research; however a fixed understanding of specific motives is yet to be defined.
Motivations For Attending Festivals And Events Tourism Essay. Print Reference this specifically analysis of motivations for attending festivals and events (Getz, ), has become crucial. () dividing festival markets through motivations, allows event managers to discover the strengths and opportunities of the market and contributes. The Best Software Platform for Planning, Booking and Managing of your events online with online payments, event calendar and more. Unlimited Attendees; Get Started. Effective event organization is made easy with Attendee Events. Want . Event audiences are like buyers; you must know them well if you want to make an impact. And by 'well', we mean 'extremely well'. Let’s put it this way: if you can't describe your attendees' emotional motivations and networking interests, then you know nothing about your event audience.